PUMA

Made for strong girls.

Puma needed help launching Selena’s new SG Collection online. Having already created the in-store global guidelines, we organized the landing page based on collection type so consumers could easily shop and buy the looks pictured.

Static butterfly illustrations from DeerDana came to life, making page scrolls and interaction more dynamic. Landing page assets and elaborate digital guidelines with mobile, tablet, desktop, and email creative were released globally allowing different regions the ability to execute as needed.