MN Lynx

Get Up.

Minnesota Lynx needed help creating a platform for the 20th Anniversary Season that reflected the strength & greatness of the team on and off the court. With a strong team and a stellar fan base we developed a platform called ‘Get Up’ that not only celebrated this legendary team but served as a positive rally cry to soon-to-be and existing fans alike.

In order for the Lynx’s in-house creative team to be able to execute our campaign idea, we developed an extensive yet flexible toolkit to use as a playbook. Through insight and collaboration, the ‘Get Up’ campaign has garnered high adoption from the MN Lynx organization and praise from the fanbase.