Going Global.
With a consolidation of owned brands and a shift to style-based home goods shopping, Target needed help creating content that would be used in the Global portion of the Home Decor department. Images needed to not only feel international but also inspirational – while staying true to the category they represented.
Images were used across the Home Decor department to communicate to the global-minded guest that Target really did have product with an international flair.
Jon Stone
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