JonStoneDesign | PUMA
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Bumblebee’s Birthplace.

Puma needed a captivating in-store experience to launch their newest Transformers collab in NYC. We took the idea of an over-stimulated toy store paired with the neo-future birthplace of the Transformers to create something truly unique.


A pop-art feature wall mixed with toys and shoes in branded packaging became a sharable moment, while claw machines captivated a younger audience. Influencers and everyday consumers got in on the action with a life-sized toy box/photo booth.

Design Credit

Ben Hribar