Engineered for performance.
Puma asked us to help globally launch their new performance category of running and training shoes called Speed. Showcasing tech features and benefits was important so consumers would fully understand the difference between each line within the franchise.
Working closely with Puma’s product development team we leaned into product illustrations to add visual interest and created an easy to shop page flow. Strategic use of Gifs transformed concept art into actual shoes. In addition to the Speed landing page, we developed and delivered Ecom guidelines for global distribution and implementation – allowing different regions the ability to execute as needed.
Ben Hait, Ben Hribar